Animates were looking for a new website to showcase their specials, products and services in an engaging and dynamic way.
They wanted to make it possible for customers join the loyalty club online; easily find their closest Animates store; access information on the latest in-store events and promote the SPCA Saving Lives programme.
The launch had to be timed to coincide with the 2011 PetQuest!
The Animates website was delivered on time and included all of the required features.
Customers can view special offers; view the catalogue online; find their closest store; see Animates events (and apply to hold an event); join the Friends for Life loyalty programme; read helpful information for pet owners; and view the services supported by Animates including - Pet Doctors, PamperCare, and Puppy Playschool.
In addition to this, the PetQuest competition was powered by the site.
A vibrant, engaging website that’s fun to visit and provides users with all the information that they want and need to see about pet care - while encouraging people to visit Animates stores.
The 2011 PetQuest contest was hugely successful with over 1,000 entries during the first week!
E2 Digital has helped to bring our online presence to a new level with a modern, clean and functional website. This included the development of an online competition which was hugely successful with over 2,700 entries – support during this time was quick and readily available which made the new site transition and management of the competition easy and straight forward.
Nicola Benoit, 30th September 2011