Postie is New Zealand's largest retail chain with 81 stores from Kaitaia to Invercargill. Postie offers a wide range of products including clothing for women, men and children, sleepwear, thermals, lingerie and accessories.
E2 DIGITAL were asked to design and develop a fully transactional ecommerce site that was engaging for customers and easy to use.
Postie wanted to refresh the look and feel of their online store and upgrade their ecommerce platform to the latest version of Magento.
The objectives were to better engage customers - using attractive visuals and simple navigation - to drive online sales. And, as the brand was also beginning to gain traction on Facebook, social media needed to be integrated into the site.
E2 DIGITAL provided Postie with a revamped website. The homepage now features a larger slideshow & clearer call-to-actions. Category pages have been enhanced; and product pages are more engaging and feature better functionally and interactive features, such as roll over zoom on images.
Facebook was integrated into the website and the StylePost campaign - a resource for fashion conscious ladies - was launched.
An engaging website that is easy to navigate, has a growing number of customers and increasing monthly sales revenue.
The integration of Facebook thorough out the site has resulted in a significant increase in Facebook Likes and increased customer engagement on the brands page.
Postie now has a fully featured online store, built on the latest version of the Magento platform which is integrated with SAP and Advanced Retail (their product management and accounting software).
To discuss how we can transform your online business, call us on
0800 000 621, email newbusiness@e2digital.co.nz or visit our contact page.
Mike Dunlop, eCommerce Manager
27th September 2011