Little India asked E2 DIGITAL to design and develop a new website that encapsulated the culture and flavour of Little India - as well as the company’s new branding.
The new website needed to allow customers to place an order at any Little India restaurant for pick-up or delivery.
Once built, the challenge was to attract customers to the site and grow the loyal customer base.
An end-to-end solution was provided by E2 DIGITAL; encompassing everything from rebranding and photography, to a comprehensive social media strategy.
Every single dish was called to a photo shoot and is displayed on the website; online ordering functionality allows customers to place an order for delivery or pick-up from their closest restaurant.
While the Joomla! CMS gives Little India the power to easily update their content.
Little India not only have a website that portrays the history and authentic nature of the brand, but one that also receives orders from thousands of hungry kiwis each year.
After ordering their Indian food from the comfort of home, customers can sign-up for special offers and email newsletters, enter contests or interact with Prince Poppadom on Twitter, Facebook or Foursquare.