AMI Ballblast
AMI wanted to generate real excitement around their new Canterbury Rugby half-time game, AMI BallBlast Battle of the Codes. They also needed to generate entries from sports clubs from the seven sports codes that would be competing to race giant, inflatable balls around the AMI Stadium course. We delivered a community-focussed online solution that used social media to create inter-club and inter-code rivalry. An engaging video entitled “Are you committed enough?”, on the home page, demonstrated the idea behind the game and encouraged user buy-in to the competition.
